The quality of writing in PLR content does matter. Some people will discount the value of having “the good stuff”, but that perspective is rather short-sighted. Consider the following three reasons to prefer well-written PLR content.

First, it makes the process of rewriting much easier. It can be hard to quickly rewrite and edit poorly written material. Wrestling with a lack of clarity, poor grammar and all-around meaninglessness is trying. The rewrite process is much easier when you start with a cogent sample.

Second, good content will engage you as you read it. That means you’ll develop new ideas for content and will think of new ways of marketing your project and other key factors. It actually has value and that will rub off on you, the marketer, as well.

Finally, solid content is much better to use in situations that don’t necessitate rewrites. When you’re selling ebooks or reports generated with PLR, for instance, you’re going to have a much better finished product if you start with well-written material.

If you’re in the market for PLR content, look at samples and assess the quality of the writing. It can make a big difference.